Social media platforms use algorithms to personalize content for users, deciding what shows up first on feeds. In this course, learners will explore the factors that influence these algorithms, such as engagement (likes, shares, comments), relevance, recency, and user behavior. We’ll break down how platforms like Instagram prioritize Reels, how TikTok curates its “For You” page, and how LinkedIn pushes professional content. Practical strategies will include optimizing posting times, encouraging interaction, and creating content formats favored by each platform. By the end, learners will be equipped to “work with the algorithm” instead of against it.