Marketing does not exist in isolation—it is rooted in economics. In this course, we explore the fundamental economic principles that underpin every marketing decision. From understanding supply and demand to analyzing consumer behavior, learners will see how businesses position themselves in competitive markets. We’ll also look at real-world examples of how economics affects pricing, product availability, and consumer trends in social media marketing. By the end, learners will have a strong foundation to make data-driven decisions in their campaigns.