Primary research is all about gathering original data that has never been collected before. Unlike secondary research (which uses existing data), this method puts you directly in touch with your audience. In this course, we’ll explore practical techniques such as surveys, one-on-one interviews, focus groups, and observation. Learners will see how to ask the right questions, avoid bias, and analyze results to uncover actionable insights. By the end, learners will be able to confidently conduct primary research and use the findings to improve social media strategies and content planning.