Every successful marketing campaign starts with a clear understanding of the customer. This course introduces the buyer persona, a tool that helps businesses visualize their ideal audience. Learners will explore how to combine primary and secondary research to create personas that reflect real needs, motivations, and pain points. We’ll cover key elements like age, location, income, interests, buying habits, and online behaviors. Practical examples will show how personas can guide content planning, ad targeting, and engagement strategies. By the end, learners will be able to confidently design a buyer persona that drives results in social media marketing.