Content is the backbone of social media marketing. In this introductory course, learners will discover what content creation means and why it is critical to business growth. We’ll explore the main categories of content — text-based (blogs, captions), visual (images, infographics), audio (podcasts), and audiovisual (videos, Reels, TikToks). Learners will also see how content supports each stage of the customer journey: awareness, engagement, and conversion. This module sets the foundation for more advanced content creation topics by providing a big-picture view of how content drives marketing success.