Theory becomes more powerful when paired with practice. In this course, learners will explore case studies of brands that have positioned themselves strongly in the market — and those that failed to do so. We’ll break down how companies like Apple (simplicity and innovation), Old Spice, and Airbnb use messaging, visuals, and storytelling to dominate their industries. We’ll also look at missteps, such as inconsistent messaging or tone-deaf campaigns, to understand what not to do. By the end, learners will be able to analyze any brand’s positioning strategy and apply best practices to their own projects.