Visual identity is how a brand “shows up” to the world. In this course, learners will explore the building blocks of a strong visual identity: logos, colors, fonts, patterns, and imagery styles. We’ll cover how to choose design elements that align with brand personality and audience expectations. Learners will also see how to apply these visuals consistently across social media, from posts and stories to ads and banners. By the end, learners will be able to create a simple brand style guide that ensures a professional, cohesive look that strengthens recognition and trust.