Messaging is at the heart of branding and positioning. It’s not just what you say, but how you say it. In this course, learners will explore the essential building blocks of strong brand messaging, including the brand story, mission statement, value proposition, tagline, and tone of voice. We’ll discuss how to maintain consistency across different channels while tailoring content to different audiences. Practical exercises will guide learners to craft messages that are clear, memorable, and aligned with their audience’s needs. By the end, learners will be able to create a brand message that inspires trust and loyalty on social media.