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Market Analysis: Building Your Buyer Persona

By Grouh Uncategorized
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About Course

This course focuses on creating a buyer persona — a semi-fictional representation of your ideal customer. Learners will understand how to use research and insights to define audience demographics, behaviors, goals, and challenges to shape effective marketing strategies.

What Will You Learn?

  • A deep understanding of what a buyer persona is and why it matters.
  • Practical steps to build a persona using real data.
  • Knowledge of demographic, psychographic, and behavioral factors.
  • The ability to use personas to guide content creation and targeting.

Course Content

Market Analysis: Building Your Buyer Persona

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