Secondary research is the process of analyzing data that has already been collected and published. It saves time and resources by providing access to valuable insights from credible sources. In this course, learners will discover where to find reliable data, including government reports, industry publications, competitor websites, academic studies, and even built-in analytics tools on social media platforms. We’ll also cover how to judge whether a source is trustworthy, avoid misinformation, and apply findings to marketing strategies. By the end, learners will be able to conduct efficient secondary research and combine it with primary research for well-rounded decision-making.