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Market Research Made Simple: Secondary Research

By Grouh Uncategorized
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About Course

This course covers secondary research — using existing data from credible sources to understand markets, competitors, and trends. Learners will explore how to find, evaluate, and apply published data to strengthen their marketing strategies.

What Will You Learn?

  • A clear understanding of secondary research and its role in marketing.
  • Knowledge of common sources: reports, studies, websites, social media insights, and databases.
  • Skills to evaluate the reliability of sources.
  • The ability to combine secondary research with primary research for better results.

Course Content

Market Research Made Simple: Secondary Research

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